Jean Genie with Gap Denim Addicts


As someone that spent their entire teenage years in denim, I know only too well how much a good pair of jeans can feel like a high-five from the universe. Except…finding a good pair of jeans seemed a lot easier back then. Maybe there was less choice, or maybe I’m just fussier now? I don’t wear jeans very often any more, I’m more the kind of gal that you’ll find in a dress on even the most relaxed days, but I do like to have at least one really great pair of jeans in my wardrobe – just in case!

I hadn’t even ventured into the denim department of most stores for what felt like years. It was probably around the time most people became obsessed with low-rise denim that I tapped out. I’m not saying I need my jeans to skim my underwire but at the same time I don’t want to flash my butt all day to unwilling strangers (you’re welcome!). When it comes to jeans, one style doesn’t really suit everyone and I want something that suits my style, flatters my shape and above all, feels comfortable.


Gap have always made finding your holy grail pair of jeans the forefront of their mission, and when they recently got in touch to tell me all about their newest service, Denim Addicts, I was intrigued. This one-on-one appointment can either be booked in advance, or done on a drop-in basis (which is how I did it) and involves meeting with one of the in-store Gap Denim Addicts – specially trained denim advisors that know everything from fabrications and fit, to alterations and distressing.

When I popped in, the first thing I did was pick out a pair of jeans from Gap’s endless styles and washes of denim. The advisors were really helpful, making sure I had everything I needed and were closeby if I wanted to try any other sizes. It didn’t take me too long to find a pair that I loved: the Best Girlfriend fit in an easy-to-style indigo wash. What I like about these babies are the mid-rise (YES!) and vintage-influenced cut (DOUBLE YES!) – plus the denim has just a little bit of stretch, making them super comfy. No stiff, starchy fabric here!


Now that I’d found my new Best Girlfriend, it was time to style her up! This is where the service becomes even more personal, and where the Gap Denim Addicts really show you what they can do. As I stood in the fitting room wearing the jeans, we planned out exactly how to customise them. We agreed on some distressing on the knee and top of the leg, as well as a little on the back pocket too. I was happy with the length, so didn’t feel that I needed any hemming alterations, though it was offered.

I had the final decision over how much distressing I wanted, and where on the denim it would sit. I could either wait in-store for the customisation (which took just under half an hour) or come back and pick them up later. The end result? A completely bespoke pair of jeans that flatter and fit!


There’s something really special about having an item of clothing that no-one else has. Yeah, you can buy these jeans off the rack at Gap, but they have been customised for my own personal style and my body shape so the end result is unique. I couldn’t wait to take them out for a spin, so a couple of Saturdays ago, Gary and I spent a sunny afternoon in our old stomping ground.

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We started at Finneston, grabbing lunch at Seb and Milie. Is it just me or does sunny weather call for all things watermelon-themed? Either way, the watermelon, feta and mint salad was a real winner. The smell of fresh bread was intoxicating (SERIOUSLY!), so I couldn’t resist a brioche muffin and a crueller while we were there too!  #sorrynotsorry


Afterwards, we took a stroll along Dumbarton Road, and headed up to Byres Road to go for a snoop around the second-hand record shops. Oxfam Music is still one of my favourites, even 16 years later…

The cut of my jeans meant that only a vintage headscarf would do, so I added a splash of colour with a bold scarf from Style By Portobello – whose vintage accessories are carefully sourced from London’s iconic Portobello Road market. They’ve also just launched their very own style box, which means fashion magpies can be surprised with hand-picked pieces on a one-off or subscription basis.

After a walk through Ashton Lane and Creswell Lane, we stopped by Juice Garden for some juice before heading home. Turns out all of that wandering is thirsty work!


I never thought I’d see the day when a pair of jeans would make it back into my regular rotation, but the cute style, custom features and comfy fit of these ones have earned them a place in my weekend wardrobe. The Gap Denim Addicts service is totally free (I’ve already been back and had a pair of new denim shorts distressed as well!) and you can make an appointment, or drop in to find out more at Gap Buchanan Street.

Have you found your holy grail pair of jeans?

Like a jean genie…



With thanks to the Gap Denim Addicts 


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