Since I first started wearing makeup, lipstick has been my ultimate indulgence. I’ve been incorporating a bold, bright lip into my personal style for well over a decade now (yikes!) and there’s nothing like a new lipstick collection to get my heart fluttering!
So, when I first heard about MAC Liptensity – a new collection of super-pigmented lip colours, I couldn’t wait to get the full scoop and discover some new shades to add to my regular rotation.
Finding and creating a new line of lipsticks is hard enough but, when you already have the existing range that MAC does… well, let’s just say you need to call in the big guns and get to work on something truly unique. Which is exactly what MAC have done!
Working with tetrachromat Maureen Seaberg (who has the ability to see up to 100 million hues imperceptible to the average eye), MAC Liptensity encapsulates 24 brand new colours with something for every makeup bag. This innovative approach is called High-Frequency Tetrachromatic Pigments technology – and means that the brand have been able to produce lipsticks in never-seen-before colours. A tall order, when you consider the sheer volume of lipsticks in production right now!
I went along to the newly-launched MAC counter at House of Fraser recently to meet with MUA Michelle O’ Neill and get to know the new collection better.
First of all, if you haven’t had a chance to check out the new MAC concession yet, put it on your to-do list the next time you go shopping in Glasgow! Bigger, brighter and beautifully merchandised, it’s the ultimate playground for makeup lovers. Right now, MAC are crushing hard on lipsticks, showcasing their take on The Art of the Lip with creative and colourful looks.
The MAC Liptensity collection has everything you need to create your new signature lip, with some dreamy colour names to boot. From Double Fudge (an intense, dark brown) to Gumball (a creamy baby pink), Mulling Spices (a deep, burgundy-red) and beyond.
I instantly fell in love with Habanero – a vibrant orange-red – from the collection, and Michelle incorporated this into the makeup look that she applied on me.
Usually I’m more of a vintage-inspired red (a la Lady Bug by MAC) or bright pink (hello, Girl About Town) kinda gal but, as the Liptensity collection is all about pushing the boundaries, it only felt right to try something new!
Michelle decided to let my bold lip colour take centre stage and created a bespoke look with porcelain skin, winged eyeliner and warm, neutral eyeshadows. I couldn’t get over how eye-catching my lip colour was and I loved the fiery orange shade.
Since my appointment, I’ve been wearing a couple of the new colours (Habanero, of course, Gumball and Burnt Violet – a dark plum) and, as well as being very impressed with the soft, creamy formulas (that almost feel as though they are hugging my lips), I also can’t help but admire their undeniable staying power – lasting me through dinner and a trip to Starbucks after just one application.
The full MAC Liptensity collection is available now. Will you find a new take on your signature lip colour or try something totally unique?
Thank you to the team at MAC for inviting me to try the new collection! This post may contain samples/ PR opportunities but all words, opinions and lipstick obsessions are my own!