Hollyhood Miss West End Girl Gets a Foxy Winter Makeover

hollyhood miss west end girl

This year has been full of fun creative projects and collaborations, though one of the most special to me has to be teaming up with the amazing Chouchou to work on our Hollyhood Miss West End Girl hood, which was released back in April.

hollyhood miss west end girl

Seeing the design come to life and being able to actually TOUCH it after weeks of planning, decisions and FaceTime meetings was such an awesome feeling. Not only were we happy with the final product, but so were the customers – the hood was a hit!

And just when I thought that the year was almost over, it turned out that there was room for one more collaboration. We decided that our bright, light summer hood could do with a warm winter revamp!

hollyhood miss west end girl

Today I’d love to share the result: the Hollyhood MWEG Star

We agreed that the oversized shape of the original hood was a must, so we made sure to keep that in the new design. This helps to create an exaggerated silhouette, especially from the side!

hollyhood miss west end girl

Winter calls for the kind of accessory that you just want to snuggle up in and, to make this the ultimate cosy piece we traded in our tropical-inspired jacquard for warm woollen fabric. Keeping the cold at bay doesn’t mean keeping it simple though – at least, not where prints are concerned! The geometric designs that dance across the wool reminded us both of stars, so it felt only right that we included a reference to them in the name of the hood.

hollyhood miss west end girl

Like with so many of Chouchou’s designs, this hood is reversible so you can style the white stars on a black background OR vice versa! The bold monochrome pattern looks great against most colours and textures, but I personally love it layered over indigo denim.

hollyhood miss west end girl

No matter which side you wear it on, the hood will be trimmed with a plush, super soft faux fur in a rusty, burnt orange. You know that rare, startling pop of colour that you get when you suddenly see a fox running across some snow? If you’ve ever been in Kelvingrove Park at the right moment in January then you might be familiar with it! Anyway, the contrast between the luxurious, foxy fur and the black and white patterned wool seemed to feel right (and you might just feel a little bit foxier while wearing it too!).

The Hollyhood MWEG Star is just as much of a statement piece as its summer sister, and is the perfect accessory for a long walk on a chilly day.

hollyhood miss west end girl

I couldn’t be more proud of how our third collaboration has turned out and it’s available now as part of the new Hood Stories collection! I hope you love it! Also (and yeah, just call me an enabler…) Chouchou just happen to have launched a sample sale TODAY, which means that you can treat yourself to a stylish Hollyhood from past collections – though with prices starting at £54, they won’t be around for long. Hop to it, kittens…

Have you checked out the new collection from Chouchou? What has been your favourite project you’ve worked on this year?

With love,



All photos by Trouble With Gary 

Introducing: Chouchou Hollyhood Miss West End Girl

IMG_1099If you’ve been hanging around here a while, then you’ll be fully aware of my fashion love affair with Chouchou. Hood designer and all-round girlboss Silvia Pellegrino has been one of my favourite local talents for the past couple of years but ever since we started hanging out at events, meeting up for countless coffees, and even getting our yoga on together, we’ve become great friends too.

Just over a year ago, Chouchou launched the Hollyhood Lynsay – a super soft take on their signature hood in hounds-tooth jersey that was MADE to snuggle in. I was over the moon that Silvia had named such a special piece after me, and when it sold out I was thrilled (though a little sad to see it go!).


Fast-forward to today and Silvia is living the Mediterranean dream in Barcelona, but our friendship and passion for coming up with ideas together is stronger than ever. To celebrate the sunny days arriving, we decided it was high time we teamed up again!

Today, I am so excited and proud to show off our new collaboration piece: the Hollyhood Miss West End Girl, to add a splash of colour, fun and luxury to Summer wardrobes…

IMG_1092Chouchou are a brand that were born in Glasgow and inspired by the city. Our ever-changing Scottish weather often means that a shower isn’t far away and we sometimes get the full spectrum of outdoor conditions in the space of a few hours! These photos are a perfect example – at some points the sun was shining brightly, and then at other points a very cold wind picked up!


And what better accessory for the Glasgow gal on the go than a stylish hood? Chouchou have made their collection of Hollyhoods must-have items, using beautiful materials like Harris Tweed, tartan wool and fluffy faux fur.


When we decided to collaborate on this project, we didn’t let the distance get in the way. Through regular contact I was able to get involved in every step of the creative process, from selecting the fabric to helping decide the cut and dimensions of the hood. It just goes to show that you can still work as a team, even if you aren’t in the same country!


So, what sets the Hollyhood Miss West End Girl apart from the other hoods by Chouchou? Well, first of all there’s the fabric, which we picked out to show my love of bright colours and fun with fashion. I can’t get enough of this acid green printed jacquard, the abstract design reminds me of tropical palm leaves – and makes me dream of Summer.


Next up, there’s the hood itself, which is oversized for a dramatic effect. Some people have referred to my personal style as ‘cartoon-like’ (which I take as a compliment!), so it was important to me that the shape of the hood was exaggerated. We also trimmed the hood in a fluffier-than-fluffy black faux fur which has the most glorious sheen when the light hits it. Go big or go home!

There is a layer of short-pile black faux fur on the inside for extra warmth, but it also means that the hood is reversible and can be worn with the flash of vibrant print on the inside too. Decisions, decisions…

IMG_1088When I wear my Chouchou hoods, I ALWAYS belt them at the waist. Not only does it help them to sit in place when layered under a jacket, but it helps to emphasise my shape. When I explained this to Silvia, we decided to add a custom belt to the hood – never before seen on a Chouchou hood and perfect for hourglass figures everywhere! The belt means that the hood can be worn in even more ways than before – though my favourite is with a big bow at the front. Are you surprised?


Finally, the bottom of the scarf section has been cut in a straight line, rather than a curved end. This, Silvia explained, is a little nod to my blunt bangs – but don’t worry, you don’t need a fringe to rock this baby!

IMG_1096It’s amazing how a new accessory can help you see your outfits through fresh eyes. I took the Hollyhood Miss West End Girl out for a spin on Saturday, and layered it over a yellow Ralph Lauren dress that I’ve had for a couple of years. What can I say? I fell in love with my dress all over again and now I’m already thinking of when to wear it next! I wore my hood dressed down with sneaker wedges for a daytime look, but it can be styled in so many ways (and if you ask me, it’s just screaming for a night out!).

The Hollyhood Miss West End Girl is available now in a very limited run of 15 hoods (eeep!) at Chouchou online and in-store at Wear Eponymous Princes Square. If you snap up one for yourself, we would LOVE to see you style it – so be sure to tag me when you’re showing it off online (@misswestendgirl) and use #HollyhoodMWEG so we can see it!

I’m so thrilled to share this with you guys today, and I really hope you like what we’ve come up with! Here’s to a bright, happy Summer – whatever the weather throws at us.



All images by Gary at Trouble With Film
Make up by Dale Plews at Pixie Hair and Beauty

5 Tips for Collaborating with Others


One of the things that I love most about blogging is that it has given me the opportunity to get together with other people and work on something fun together. From running events, to content creation and more – collaborating creatively with someone else is a great way to take a project to the next level and see what you are capable of!

I got thinking about this after collaborating with the fabulous Chouchou on a brand new hood, which we launched over the weekend (and FYI, if you happen to be cruising through Princes Square, you can currently see it displayed in the window of Wear Eponymous!). This recent project was a true joint effort, and we were both involved at each stage of the process to make sure we were happy with the outcome. I’ll be sharing some photos of the Hollyhood Miss West End Girl very soon, but in the meantime I’d like to talk today about the magic you can make when working with others.

Remember, collaborating doesn’t always need to be a large-scale project, or even blog-related, it could be anything from making a ‘zine with your bestie to organising a bake sale with your colleagues at the office. But no matter the size, there are a few things that you can do to help make your idea a success! So, here are my top 5 tips for collaborating with that others…

1. Agree what you are setting out to do – what is your end game? For example, are you creating a product, raising awareness or maybe hosting a party? It’s important that from the very beginning, everyone involved understands what the brief is and what to expect from each other. No-one likes to feel like the goal posts have been changed.

2. Be honest with each other – think about how you would expect to be treated and be realistic (and reasonable!) with things like time scales and how you are feeling. If you’re worried about something, tell each other, and if you’re thrilled about a piece of work, share those feelings too!

3. Communicate – I can’t stress how important this one is! Depending on what your project involves, it might be worth setting up regular meetings or email updates. If you aren’t able to meet in person, take advantage of other ways of speaking such as Skype and a good ol’ fashioned phone call. Make sure that everyone involved has a chance to speak or ask questions so that you’re on the same page every step of the way.

4. Play on each other’s strengths (and celebrate ’em too!) – you might discover pretty early on that one of you is a whizz with budget calculations, while the other has the gift of the gab! Whatever your skills are, take advantage of where you have a kickass talent and put it to good use. And if one of you does an amazing job on a particular task, be sure to acknowledge it!

5. Have fun and enjoy the ride – because, DUH! It’s so important to enjoy what we are doing, and if you’ve decided to get together with someone and create something awesome, that means you get to appreciate the journey with company (and that’s pretty great, right?). I’ll never forget the feeling of putting on my first event with a local brand a couple of years back – more people turned up, giggled with us and set Twitter alight with their thoughts than I could have ever imagined. And after the last guest left, we closed the doors and felt ELATED. Like, we did it, you guys! Savouring those moments with others makes all the work worthwhile.

These are just a few things I think it’s important to keep in mind when collaborating with others, in order to get the best out of your project (and each other!). Working as part of a team always has the potential to have hiccups, but I really believe that remaining positive and sticking to these points will help you stay on track and create something you’ll be proud of.

Now, go get ’em, tiger!

Have you ever worked on a group or joint project? What are your top tips for collaborating with others?




Image from my Instagram page