I Launched My Rebrand and Disappeared for 3 Weeks… Am I Crazy?

It’s been about six weeks since I officially launched my rebrand (you may pass GO, you may collect £200 – figuratively, of course…) and over the weekend, I reflected a little on how things have went and what I’ve learned.

The first thing that sprung to mind? The timing. Going live on a Sunday morning wasn’t exactly my dream plan when I first set out to do this and, as I tweeted my news, I felt like I was going against every digital business article I’d ever read.

All of a sudden, it was looking like all behind the scenes work was ready – the links, the post titles, the new social media handles, the archived stuff…it all WORKED. But it was a Sunday morning, and who the heck launches something new at that stage in the week?!

I was too excited to hold off. I just wanted to put it out there – because sometimes you just have to jump and do what your gut is telling you (in my case, my gut was looking at me with a manic grin while nodding vigorously). I had originally planned to build up momentum and to let people know well in advance that at a precise date, and a precise time, things would be ready. I’d be Little Miss Slick, launching this digital rebrand like a pro (WATCH OUT, SILICONE VALLEY, eh?).

Instead, I did a final check, uploaded a fresh blog post and threw open the door! And it felt good. Like, REALLY GOOD. I had a celebratory dance around the room and then I had to move onto my next task: I had to pack a bag because I was leaving for a three week road trip across America a few hours later. And the chances of me being able to post anything else to my shiny new site was going to be slim to non-existent.

Which I guess brings me to my main point! Three weeks in the fast-paced world of blogging and social media might as well be a lifetime and I’ll admit I was a bit nervous to be swanning off of the grid literally as I launched something new. I was worried that it would just sort of disappear – and I would disappear along with it!

I took a risk and hoped that it would work out. And you know what? It did! While I was away, I wasn’t online as much as usual (what can I say? There’s no wifi in the desert, you guys!) but when I did manage to check in, I was totally blown away by the lovely support and encouraging messages I was getting. Readers, PRs, brands, friends and creative folk that I really respect had noticed the rebrand and had taken the time to let me know how much they liked it – and I was super grateful for the feedback. I even felt silly for worrying!

So, here’s what I’ve learned: sometimes you need to go against convention and just do what feels like the right thing for you. You will be FINE, trust me! Because when it comes to you, your projects, your hustle, your passions, your rebrand, whatever it may be – there is no convention. It’s your playground and your ball and you get to decide what’s normal and what isn’t!

Planning is good, but pressure to be perfect? Not so good. Just be you, and the rest will work itself out. I hope that if you’re planning something awesome soon, you enjoy every crazy moment – even the unexpected ones!

 

 

 

Ch-ch-changes! I’m Rebranding!

rebrand

It looks like it’s been a little quiet on the blog this week but, the truth is, there has been a LOT happening behind the scenes! I thought it would be a good idea to take five and share some details about what’s coming up – because even though I have said it on social media, there’s only so much you can fit into a tweet!

As a lot of you will know, I’ve been blogging under my current name for a long time – about seven years actually. And a LOT has changed since then in the world of digital media, but I’m sure you don’t need me to tell you that! From writing under a pseudonym and never posting a photo of myself, to becoming my own personal brand, I never thought I’d see the day when a personal website and social media platforms would become such a big part of what I do.

When I first started Miss West End Girl it was anonymous – a fun girl-about-town alter ego that I came up with based on the neighbourhood I lived in at the time. But now most people just know me as Lynsay, the person behind the laptop (and let’s face it – the person parading around on Instagram looking daft a lot of the time) and I don’t feel as shy anymore. It’s a good thing, and I wanted to do something about it.

So, if you’ve seen my recent Instagram and Twitter posts, you will already know the news – and if you haven’t (see me after class!), here it is: I’m rebranding!

Over the next few weeks, my blog name is going to be changing from Miss West End Girl to Lynsay Loves and I couldn’t be more excited. I’ve got someone really special working on a brand new logo and header for me and I already feel so much more connected to the new name! The new website (lynsayloves.com) will be ready for you to come and visit next month.

In the meantime, I will be writing here as usual and I’ve got some posts coming up next week that I’ve been really looking forward to sharing! And don’t worry, I won’t be leaving anything behind – all of my posts will be available to read on the new website (I’m a hoarder you guys!).

I’ve been asked if my content or style is going to change due to the rebranding and the answer to that is a big fat NO! I will still be sharing fun life and style posts about the things that make me feel happy and excited. You can expect me to talk about everything from food, to travel, interiors, shopping, beauty, personal style, local events, thoughts on life and much more. A change of name and blog redesign is enough of a switch-up for this gal!

My social media handles have changed from @misswestendgirl to @lynsayloves but if you’re already following me you don’t need to do anything – the name will just have switched over. Come say hi and let me know what you think of the rebrand!

I think that’s everything for now but I’ll be sharing more updates very soon and of course my new website launch! All that’s left to say is a big thank you for reading, for your patience and for your support! Making this kind of change is a pretty daunting task and so far so many of you have been really kind and encouraging, which makes it feel less scary! I hope you’ll stick around for the next chapter.

Here’s to taking leaps and moving forward,

Signature

Friday Hi-Fives: A FrockDrop, a Pop-Up and a Party in a Shop!

FrockDrop

It will probably come as absolutely no surprise to you guys that Friday is my favourite day of the week! There’s something about reflecting on the week gone by and the promise of the weekend that makes me bounce out of bed a little easier, how about you?

Since we last caught up, I’ve been getting ready for a weekend away with Lori and Ayden (we leave next Friday and I can’t wait!), getting my eyebrows waxed in the back of a Barbie-pink jeep (true story!) thanks to the gals at Benefit and having a bao bun bonanza at Mamafubu.

Last night I was through in Edinburgh celebrating Godiva Boutique’s Spring launch party. Colourful dresses by the likes of Rowanjoy and a treasure trove of original vintage kept me swooning all night. Godiva have always been one of my must-visit spots whenever I hit up the capital, and last night was proof that the store is still at the top of their game.

And now to share some events happening in Glasgow this weekend that I think you’re going to love! First up, we have the Buchanan Galleries #FrockDrop station, which has been set up in support of Marie Curie. From now until the 19th of March, the FrockDrop will be gratefully accepting donations of pre-loved clothes, which will then be sold on in Marie Curie’s many charity shops to help those living with terminal illness.

You can find the FrockDrop across from John Lewis on the ground floor of the centre, and Buchanan Galleries are rewarding those who donate with a £5 gift card and money off vouchers. It’s a fantastic cause, and a good excuse to have that wardrobe clearout you’ve been putting off, right?

Meanwhile down at Central Chambers tomorrow, Peaches Wax Bar have organised a very special pop-up at Swoon Nails, and a little birdie tells me there are still a couple of brow appointments that have not been snapped up yet! Head over to Swoon Nails on Instagram to find out more about this awesome ladyboss collaboration.

Before I head into the weekend, I have just a few more hi-fives to share…

This week, I’m hi-fiving because…

…I tried Earl Grey chocolate from Mary’s Milk Bar and now think it needs to be a regular staple in my diet. Delicious!

…our bathroom renovation has started and I get to say things like “the antique brass towel holder just got delivered”. When did I become this grown up?! Send help!

…Wednesday’s worldwide celebrations for International Women’s Day 2017 were a true source of inspiration on my feed

…we recorded a drag-tacular episode of the podcast, where you’ll find us talking about all things relating to RuPaul’s Drag Race (or as much as you can squeeze into 40-ish minutes anyway)

…Queen Michelle is starting an arts and crafts movement in the most stylish way imaginable. My favourite outfit post of the week!

And with that, I’m off to make some broccoli slaw and finalise the frocks I’ll be dropping off at Buchanan Galleries tomorrow! Have an awesome few days and I’ll see you next week.

Love,

Signature