Hello from London town! If you’ve been following my tweets and Instagram posts, you’ll have noticed that I’ve spent the last few days away from home and hanging out in London. It’s been lovely as always to spend some time in one of my favourite cities and I’ll post a full recap of my trip next week!
I couldn’t possibly let a visit to London slip past without going to check out Lush Oxford Street – one of the company’s newest locations and a hot topic amongst bloggers and fans of the cruelty-free brand. “I hear it has six floors”, “it’s got a spa!”, “there are Oompa Loompas in there” – the rumours seemed endless.
I’ve never been a fan of rumours, so I couldn’t wait to check out the store for myself.
The lovely team at Lush wanted to make sure I took in every nook and cranny of their fantastic flagship branch, and kindly sorted me out with a fun-filled tour. I can’t wait to share the juicy details with you today!
I don’t want to describe every inch of the store because I want to leave a few surprises for you guys if you decide to pay them a visit yourself (and I hope you do!). Instead, I wanted to give an overview of my experience and a few product highlights…
One of the first things that anyone walking into Lush Oxford Street will notice is the sheer size of the store. It’s main floor is massive and feels alive with the buzz of energy, positive vibes and excitement – and that’s from both customers and staff. The store feels like the Disneyland of the bath and body world – and we all know how I feel about Disneyland, right?
Something else to bear in mind is that Lush Oxford Street is home to several exclusive products that you can’t get anywhere else – from special soap to showder (that’s powder that lathers up in your shower!).
My tour guide, smiling Lush guru – and owner of the best eyebrows EVER – Akter, started our journey on the main floor and kicked us off with hand & foot care, deodorant and moisturisers.
One of the hero products that we looked at in this section of the store was the Salted Coconut hand scrub, which feels and smells gorgeous. It works really well on its own or when used in harmony with your favourite hand cream (I swear by Lemony Flutter).
Let me also tell you about Elbow Grease – a light, multi-purpose moisturiser that has the unique ability to sharpen the appearance of tattoos. Having had a play around this one, I can honestly say it is a total game changer! I love how Lush constantly think outside the box, and this is a great example of their innovation.
We witnessed a LOT more of that in the next area of the store, too…
We moved on to haircare, which is something Lush have really knocking it out of the park with in recent years. From solid shampoos designed for every hair woe imaginable (including the rather magical Odango), to a wall of henna blocks – I thought I’d seen it all, until Akter walked me through the amazing hair dressings and treatments available. For that salon-pampered feel at home, I can’t wait to try Lush Oxford Street’s hot oil masks – which at only £6.50 a pop can be kept in the fridge for up to two weeks after mixing.
Mr Dandy’s Hair Candy and Hair Custard smell as yummy as they sound and are just the trick for adding volume and moisture to your tresses!
It’s all very well talking about hair washing and grooming but Lush Oxford Street also have a barber and styling section to take things to the next level – perfect for keeping locks coiffed and beards looking sharp. I loved the vintage-style barber’s chair and slick tiling.
Next up, facial skincare. As well as boasting all of the usual fresh face masks for every skin type, a few noteworthy exclusives to the store include the bubblegum blue Don’t Look At Me, and energising Cup O’ Coffee. As always, the masks are kept on ice with plenty of fresh ingredients and look good enough to eat!
One of the things that always keeps me coming back to Lush again and again is their soaps – made in huge moulds and cut into slices like cake. Some of them even smell like cake too! Cold pressed soaps such as Lush Mechanic make sure that a little goes a LONG way and a rainbow of other soaps like Layer Cake (which even looks like a rainbow!), Bertie and Apandapand would brighten up any bathroom.
I couldn’t stop sniffing Sea Salted Caramel (obviously!) and Maypole – which smelled and resembled a stick of rock from the seaside! Yum!
We hit the showers next – well, the products at least – and this is an area where Lush Oxford Street really showcase how innovative the brand is. With boxes of exclusive ‘showder’ stacked up like kawaii detergent, and sheets of soap paper (yes, really!) bursting with natural juices and beautifying oils, is it any wonder I started to feel like I’d stepped into Willy Wonka’s factory? A world of pure imagination indeed!
My excitement surrounding the make-up section had just about reached its peak when I was finally let loose! I have a lot of love for Lush’s make-up range, and already swear by their Passionate Emotional Brilliance liquid lipstick as my go-to shade – but a gal can never have too many options, right?
I swatched everything from peacock-hued Eye Jewels to lipstick blocks designed to help you create your new signature shade. I picked out a new lipstick to try – it’s called Wonder and I think we’re going to be very happy together! You can also expect mascara, brow crayons, lip tints and much more.
The thing that stood out most was the high-quality and great pigmentation from each of the products, making them make-up bag essentials in my book!
Moving downstairs, we escaped the bustling crowds of the main floor entering into Lush Oxford Street’s Spa and Gorilla Perfume Galleries. Greeted by the sweet, spicy scent of Lush’s massage bars and an overwhelming feeling of calm – this floor is completely different to the lively and interactive one we’d just visited.
I don’t want to give away what exactly you’ll find down here, but rest assured every sense will be tingling and you’ll gain a deeper insight into what inspires Lush’s famous Gorilla perfume collection. Here’s a sneaky peek!
Like Charlie Bucket, we boarded the glass elevator for a trip that took us to the top floor – and possibly my favourite part of the whole store! The doors slid open and I stepped into a technicoloured dreamland of bath, gifts and Fun (the playdoh-esque multi-purpose soap that makes you feel like a big kid in the tub!).
After seeing Lush’s amazing HD video of The Experimenter, I was super excited to play with one myself! I got to try a few demonstrations using The Experimenter, Frozen and Intergalactic bath bombs and they were all kinds of amazing in the basins alone. I can’t wait to use them in my own bath though, because we all know there is NOTHING like a Lush bath, right?
My top bubble bar picks include Big Bang, Granny Takes a Dip and Watermelon – guaranteeing the frothiest, most colourful baths around.
Next, I was utterly enchanted by bath oils, which looked like tiny bath bombs and melt into your bathwater to create a silky, luxurious experience. These cuties were inspired by the divine chocolate truffles of Brick Lane’s Dark Sugars. With names like Johnny Appleseed, Lime Pastille and Delight you just might need to resist popping them in your mouth – much better popping them in the bath I reckon!
I am a huge fan of Lush’s Snow Fairy scent (from their Christmas range) and often joke that it’s like crack for girls (because it IS!), so it was no surprise that I was all over the adorable Flamingo bath wands as they smell really similar. Plus, y’know…they look like flamingos!
This brought our happy little tour to an end and I couldn’t believe it! In true Lush tradition, I left the store smelling like candy and carrying a little more glitter than usual. I’d say that’s a win-win situation, wouldn’t you?
I may not have spotted any Oompa Loompas, but one thing’s for sure – touring Lush Oxford Street was an awesome treat and learning about how this exciting brand is continuing to push the envelope with its innovative products just makes me admire them even more.
If you’re a London local, or just visiting like me, be sure to put Lush Oxford Street on your must-visit list!
Are you a Lush fan? Have you ever visited Lush Oxford Street – and if you have, did you feel like Charlie Bucket?
With fresh, natural love…
A huge thank you to the lovely team at Lush for arranging this amazing day and a special thank you to my tour guide at Oxford Street, Akter!