I Launched My Rebrand and Disappeared for 3 Weeks… Am I Crazy?

It’s been about six weeks since I officially launched my rebrand (you may pass GO, you may collect £200 – figuratively, of course…) and over the weekend, I reflected a little on how things have went and what I’ve learned.

The first thing that sprung to mind? The timing. Going live on a Sunday morning wasn’t exactly my dream plan when I first set out to do this and, as I tweeted my news, I felt like I was going against every digital business article I’d ever read.

All of a sudden, it was looking like all behind the scenes work was ready – the links, the post titles, the new social media handles, the archived stuff…it all WORKED. But it was a Sunday morning, and who the heck launches something new at that stage in the week?!

I was too excited to hold off. I just wanted to put it out there – because sometimes you just have to jump and do what your gut is telling you (in my case, my gut was looking at me with a manic grin while nodding vigorously). I had originally planned to build up momentum and to let people know well in advance that at a precise date, and a precise time, things would be ready. I’d be Little Miss Slick, launching this digital rebrand like a pro (WATCH OUT, SILICONE VALLEY, eh?).

Instead, I did a final check, uploaded a fresh blog post and threw open the door! And it felt good. Like, REALLY GOOD. I had a celebratory dance around the room and then I had to move onto my next task: I had to pack a bag because I was leaving for a three week road trip across America a few hours later. And the chances of me being able to post anything else to my shiny new site was going to be slim to non-existent.

Which I guess brings me to my main point! Three weeks in the fast-paced world of blogging and social media might as well be a lifetime and I’ll admit I was a bit nervous to be swanning off of the grid literally as I launched something new. I was worried that it would just sort of disappear – and I would disappear along with it!

I took a risk and hoped that it would work out. And you know what? It did! While I was away, I wasn’t online as much as usual (what can I say? There’s no wifi in the desert, you guys!) but when I did manage to check in, I was totally blown away by the lovely support and encouraging messages I was getting. Readers, PRs, brands, friends and creative folk that I really respect had noticed the rebrand and had taken the time to let me know how much they liked it – and I was super grateful for the feedback. I even felt silly for worrying!

So, here’s what I’ve learned: sometimes you need to go against convention and just do what feels like the right thing for you. You will be FINE, trust me! Because when it comes to you, your projects, your hustle, your passions, your rebrand, whatever it may be – there is no convention. It’s your playground and your ball and you get to decide what’s normal and what isn’t!

Planning is good, but pressure to be perfect? Not so good. Just be you, and the rest will work itself out. I hope that if you’re planning something awesome soon, you enjoy every crazy moment – even the unexpected ones!

 

 

 

My Month in Pictures: April 2017

I’m back, baby! This is my first blog post as Lynsay Loves and it feels GOOOOD, you guys. I thought I would start things off with a little visual round up of what my last month has looked like – I’m always snapping photos when I’m out and about, playing with my iPhone, Instagramming  (of course!) and trying improve my photography skills.

Some of these pictures are personal, some are just for fun and some are snippets from places I’ve been to lately. Enjoy!

Benefit Cosmetics opened their all-pink pop-up charity shop in Glasgow as part of their #raiseabrow campaign this month and so many people turned up to donate, buy and help empower women. Did you scoop any bargains?

I was featured on the Tatty Devine blog this month, hop on over and find me sharing some of my favourite pieces from my jewellery collection!

Pausing for a quick shoefie with Gary (with a floor like THAT, it’d be rude not to!)…

We stopped by the new Paesano restaurant launch on Great Western Road. The pizza was delicious but it was their dessert menu that stole my heart – simple, classic ice cream dishes with super cute branding!

I was beyond flattered that the uber-talented Folklorique recreated my Minnie Mouse look from last year’s Disney trip in one of her illustrations! I think she’s nailed it, don’t you?

Don’t let that grumpy face fool you – Bosley is a very affectionate little guy. We dropped him off at his brother’s yesterday where he’ll be staying for a few weeks. I miss him already!

Here’s looking at you, April 2017! I hope you’ve had an awesome month, and I really hope you like the blog makeover! Let me know what you think in the comments below or over on Twitter…

So Long, Miss West End Girl!

In just a few days, my shiny new website will be ready – in fact, the next time I write here, it will be under my new blog identity: Lynsay Loves. I just can’t wait to share it with you!

There will be new things: my name will be different of course, and there will be a few new pages to explore. My logo and branding will have had a makeover and, having had a sneak preview, I can honestly say that the overall LOOK of my blog is going to feel more ‘me’ than ever!

But, as I explained in this post, a lot of things will stay the same around here. My passion for writing isn’t going anywhere, and the types of things that I love to share with you will stay the same too.

While the rebrand work is underway for a couple of days you won’t be able to access my posts – but you can still find me over on Twitter and Instagram at @lynsayloves in the meantime! Sit tight kittens because I will be back here and raring to go before you know it!

It’s been a fun and exciting ride entering the blogging world as Miss West End Girl and seeing where the last seven years have taken me. From creative collaborations, to speaking gigs, being featured in a book (with pages and everything!), being on TV, writing for other websites and much more – I’m beyond grateful for it all.

And yet, this doesn’t feel like the end of something, it feels like I’m still at the beginning.

Thank you for sticking with me so far, and I’ll see you on the other side…

Love,