This year has been full of fun creative projects and collaborations, though one of the most special to me has to be teaming up with the amazing Chouchou to work on our Hollyhood Miss West End Girl hood, which was released back in April.
Seeing the design come to life and being able to actually TOUCH it after weeks of planning, decisions and FaceTime meetings was such an awesome feeling. Not only were we happy with the final product, but so were the customers – the hood was a hit!
And just when I thought that the year was almost over, it turned out that there was room for one more collaboration. We decided that our bright, light summer hood could do with a warm winter revamp!
Today I’d love to share the result: the Hollyhood MWEG Star…
We agreed that the oversized shape of the original hood was a must, so we made sure to keep that in the new design. This helps to create an exaggerated silhouette, especially from the side!
Winter calls for the kind of accessory that you just want to snuggle up in and, to make this the ultimate cosy piece we traded in our tropical-inspired jacquard for warm woollen fabric. Keeping the cold at bay doesn’t mean keeping it simple though – at least, not where prints are concerned! The geometric designs that dance across the wool reminded us both of stars, so it felt only right that we included a reference to them in the name of the hood.
Like with so many of Chouchou’s designs, this hood is reversible so you can style the white stars on a black background OR vice versa! The bold monochrome pattern looks great against most colours and textures, but I personally love it layered over indigo denim.
No matter which side you wear it on, the hood will be trimmed with a plush, super soft faux fur in a rusty, burnt orange. You know that rare, startling pop of colour that you get when you suddenly see a fox running across some snow? If you’ve ever been in Kelvingrove Park at the right moment in January then you might be familiar with it! Anyway, the contrast between the luxurious, foxy fur and the black and white patterned wool seemed to feel right (and you might just feel a little bit foxier while wearing it too!).
The Hollyhood MWEG Star is just as much of a statement piece as its summer sister, and is the perfect accessory for a long walk on a chilly day.
I couldn’t be more proud of how our third collaboration has turned out and it’s available now as part of the new Hood Stories collection! I hope you love it! Also (and yeah, just call me an enabler…) Chouchou just happen to have launched a sample sale TODAY, which means that you can treat yourself to a stylish Hollyhood from past collections – though with prices starting at £54, they won’t be around for long. Hop to it, kittens…
Have you checked out the new collection from Chouchou? What has been your favourite project you’ve worked on this year?
All photos by Trouble With Gary